DoBetter · Systems for agencies and professional services shops, powered by AI. Chris Cordon maps how information really moves through your shop, puts hours on the busy work, and builds the systems that take it off your team's plate.
Somebody on your team is spending 15 minutes on a task that should take 2 seconds.
How much money is that at scale?
That's where we start.
Let us handle the busy work.
- data transfer
- copywriting
- research
- landing pages
- presentation decks
- meeting prep
- proposals
- follow-ups
- list building
First we map how the work actually moves.
Every tool, where information enters, every hand it passes through, and the hours per week.
- Discovery sessionTwo to three hours with you and whoever touches intake, a quote, or a renewal. Bring last Tuesday's real example, not the ideal version.
- Findings within one weekA written map, the hours per week, and a ranked list of what to fix first. We walk through it together.
- Build what earns its placeScoped and priced separately. No obligation, and the findings are yours either way.
- Keep the human where it belongsNot everything should be automated. Part of the job is saying which steps stay with a person, and why.
I built all of this for my own practice before I built any of it for anyone else.
- 01Retyping the same thing into three systems
- 02Guessing who actually makes the decision
- 03Buying a list that's half wrong
- 04“What did we tell them last time?”
- 05Building the proposal from the last one
- 06Replies sitting until Friday
- 07Cold emails written one at a time
- 08The follow-up that didn't get sent
- 09Hearing about the change after your competitor
- 10Walking into the meeting cold
- 11Waiting on the web guy
- 12The post you meant to write
- Back of the house. Operations and account management.
- 01Workflows for data handlingEvery tool connected. Information moves between systems on its own instead of by hand.
- 02Research and enrichmentFinds the right decision maker, verifies the email, pulls public filings and recent news, scores fit.
- 03Public filings intelligenceA national dataset of employer benefit plan filings, filterable by size, state and funding type.
- 04A shared memoryA searchable record of decisions, people and commitments that every tool can read and write.
- 05Proposals, letters and invoicesEngagement letters and proposals drafted from the deal record. Invoices that take a card or bank transfer.
- 06Reply draftingInbound replies get a drafted response in my voice, waiting for a yes.
- Front of the house. Sales and marketing.
- 07Outreach engineFirst-touch email in my voice, personalized per contact, scheduled, and tracked back to the CRM.
- 08Email cadencesFollow-ups that keep going until someone answers, and stop the moment they do.
- 09Signal watchingLeadership changes, news and filings that give a reason to reach out this week instead of someday.
- 10Meeting prep in minutesA research brief and a customized deck for every prospect meeting, from the CRM record.
- 11Landing pagesHosted and maintained without a web vendor, live in an afternoon.
- 12Content creationLinkedIn posts, carousels and video scripts, with a coach that keeps the voice consistent.
Seventeen years selling health benefits. Then I got tired of the busy work and built the systems myself.
I was the one carrying data between tools by hand. So I built the CRM, the outreach, the research, the meeting prep, and the follow-up nobody has time for, and then I kept building.
DoBetter is that same work, done for businesses who would rather run the business than retype it. I know what a quote fee is, what onboarding looks like at 4:45 on a Friday, and which parts of this job a machine should never touch.
Bring the whole pile. We'll put a number on it, carry it off your team's plate, and help you
A discovery session with the people who actually do the work. Written findings within one week. Nothing gets built until the map is right.